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Slam Dunk, Wholistic Digital Marketing Approaches for Real Estate Professionals

digital marketing real estate kansas city

From the KC Property Guys and KC Pier Studio and beautiful Kansas City. Home to over 200 fountains and more barbecue restaurants per capita than anywhere in the nation. It’s the Kansas City Real Estate Industry Leaders show. A show about industry leaders from the local Kansas City Metro market for Kansas City real estate related professionals and enthusiasts like you.

And now here’s your host, Eric and Lucas Scheele.

Lucas Scheele:
How’s it going everybody? My name is Lucas Scheele and welcome back to the Kansas City Real Estate Industry Leaders podcast. I’m here with my cohost, Eric Scheele, as well as Phil Singleton with Kansas City Web Design and SEO. So you want to start us off?

Eric Scheele:
Yeah, you bet. So Phil, good to have you in studio.

Phil Singleton:
Hey, thanks for having me guys.

Eric Scheele:
Yeah, so for new listeners, watchers viewers, we run three podcasts and Phil, you’re aware of this because you’re part of the author of our digital marketing strategy. And that’s one of the reasons why we have you in the studio. So we run KC Pier, which is the foundation company. And we do that on Fridays where we talk Kansas City Foundations and Foundation Repair throughout the Kansas City area. We, Lucas and I run KC Property Guys. We do a podcast on KC Property Guys where we talk about the cash investment, real estate cash investment industry in Kansas City. And then the reason you’re here is we also run a real estate industry leaders podcast, which is the title of our podcast, right? It’s our kind of signature page. But you’ve helped us kind of kick that off.

Phil Singleton:
Yeah, I love that you guys are doing, that’s awesome.

Eric Scheele:
Right? And we’ve sat, out of studio quite a few times and talked about marketing and digital marketing and working towards the home services as well as the real estate industry. So we figured we’d have you in the studio today to talk specifically kind of about that and talk to some of our listeners and viewers and readers that are looking for a strategy to try to access different conduits of and channels of people through digital marketing and some creative marketing. And so we’re glad to have you in and talk in a little shop today.

Phil Singleton:
I love it. Great honor. Thanks guys.

Eric Scheele:
Yeah, you bet. So it’s good to have you in. So when it comes to, I mean, you could probably apply the basic concepts of what you do to any, it’s a widget, right?

Eric Scheele:
Whether it’s real estate or whether it’s home services or whether it’s any restaurants and food industry, hospitality, whatever it may be, right? You probably can, but are there different techniques? I mean, what’s the truth to that? I mean what do you do specifically for either real estate or the home services or does it kind of apply across the board of some of those strategies that you can do to help people?

Phil Singleton:
I think in general, I mean there’s a kind of a master formula for digital marketing that you can apply to lots of different businesses, but then once you kind of drill down to it, of course every business, every industry has some nuances to it and different ways that maybe the client, the consumers, or the buyers in that market and might consume content or go look for things and make decisions. But in my opinion it’s, they’re still from, if you’re kind of taking a look from that, whatever it is, the 40,000 foot look from the sky, there are definitely some big picture items I think that apply to all businesses. And you guys have heard me talk about this a lot.

Digital Marketing & Google

Phil Singleton:
When anybody comes into our office to talk about things, the first thing I’d like to try and do is kind of step back and say, Hey, let’s talk about Google for a minute. And when people think about Google, they’re usually really thinking a lot about just typing something into the box and getting a result back. And that still is. SEO search and optimization, that still kind of is what it’s all about. But over the years, Google has gone from being a cool kind of a way to search things online, to becoming the gateway to the internet and kind of part of the modern purchase process. So what’s really cool for me from just a master like digital marketing, I think standpoint is Google’s evolved from this kind of just click and search and find a result to them knowing everything about the purchase process. I mean they know how people search for things, where they are, what they need to see on a website to be able to like buy and things like that.

Eric Scheele:
Google’s watching.

Phil Singleton:
Exactly. So their implications are, they know the entire purchase process, they’re part of it. So when you can understand how they think and then try to figure out how to apply that to your own business and marketing in general, I think that’s how a lot of businesses can like 10 X their return because they have the answers. They know what the process is from where they were, what they about, what sites they visited, when they landed on a website, what did they see that got them to buy it. After they bought, what were the actions that they took after it so they know like the whole process. So from that standpoint, I think we can all learn and say, Hey, there are certain things in this formula that we should all be looking at as marketers and small business owners. And it just goes all the way down to real estate into the things that we need to be doing to show up on Google because what the master point of this I think is it’s not really just about rankings anymore. I think search engine results are more a KPI, key performance indicator, of your entire digital marketing plan because that’s what Google does these days.

Phil Singleton:
It used to be like two signals. They’d look at your keywords on your website and then the back links you had. Now there’s like 200, looking at your reviews and your content and your podcast and all these things and how it kind of relates back to your website and when you come to that, right. That’s kind of what’s happening now. So, that’s kind of how I look at things. It’s developing a Google mindset to all digital and then seeing how we can apply that to our website and our digital marketing and then drill it down to like, okay, now we know that’s a master thing. How do we get it down to like things like home services or real estate or digital marketing agencies or whatever. Then it kind of gets into little nuances from there.

Eric Scheele:
Fantastic fundamental approach, which is extremely valuable. Speaking to that personally. Now when you’re talking though, you nailed it on the head because I’m probably dating myself, I was the guy that was actually physically typing in HTML, the learn how-to post webpages in the day. Right. I literally would just pull up a book and I would just look up the JPEGs and dot HTML and basically built my first very bland Craigslist type of page back in the day to and post it on the internet and it was made public. I was like, huh, that’s kind of cool. And then from that it was like Yahoo was king, right? Netscape and Yahoo was king. Well for awhile it was when I was doing this and that probably dates me because it doesn’t exist anymore. But there were a set of algorithms and I learned that. It was like, okay it is, it’s looking for certain keywords. How often is that keyword mentioned, and then it gets into images.

SEO & Digital Marketing

Eric Scheele:
How many images do you have on a page? At what type of back links you put on those images? Well now it’s just so much that you hit on the head that Google is analyzing and looking at and taking into its analytics. That for me, even, someone who has some experience, I consider myself dangerous. But even for me, this someone’s dangerous and still focuses on other avenues but knows enough about SEO and digital marketing that can get himself around. It’s overwhelming to really take it to that next level. So now what’s it like to the average Joe that just simply knows, Hey man, I see content on the page and I know when I type something in, something’s going to pop up. I don’t have no idea how it works, but I know it works because I can do it all day long but I also have this business and I know that there’s a conduit an A to B, but I have no idea how to get to that A to B.

Eric Scheele:
And that’s where you become invaluable, especially in today’s world when those analytics become so complex and so layered and diversified. I think that’s a real true value add that you can bring to the table. And so how often is that changing? I mean, is Google … you used to be able to look up the algorithms. They might have been a little delayed, but you could look it up and figure it out and be able to adjust your page to that. I don’t know, is that the case still today?

Phil Singleton:
Is it always changing because, if you’re just talking about pure search results, the industry, the SEO industry, which is kind of what my angle has always been, Google is always kind of changing and trying to upgrade it and make sure the results are good so people still use them and that kind of stuff. But also there’s people out there trying to game the system, right? And hire guns like us to try and make sure that we’re taking advantage of everything that they’re looking for. But I think what really has fundamentally changed and to me is the most important thing is, you guys have heard me talk about this. In fact, I just wrote an article for another magazine on this, which is the way Google has, my favorite story about this whole thing is the way Google has this separate army of search engine quality evaluators they call them, right?

Phil Singleton:
So they’ve had this for many years, they’ve got these 10,000 people out there who are manually checking search results all day and then they compile and report them back to Google. And then Google uses that to have a human like test to see if their algorithms and the artificial intelligence is working. Well, this document is about 160 pages long and they’ve been posting it out on the internet for a long time. And that’s great for us to be able to see. Because for me it’s like the answers to the test, not just for SEO, not just for SEO, but for digital marketing in general. Because they literally would go on there and ask these quality raters and this document will tell them what exactly you need to see on a website to determine if it should be ranked. So for me, that’s again, beyond search engine results.

Phil Singleton:
It’s like that’s the answer to digital marketing in there. And they go in and specifically say the things that you need to see on a website. And the reason why this is so important is because, as I mentioned in the beginning, Google knows the purchase process. They know if they see certain things on a website, that’s what’s going to get people to trigger to buy them. And if that works then people are going to buy AdWords more, which is about 15 to 20% of search results. But it’s still, we can apply that to all of digital marketing and organic search results as well. So the most important part I think of this is what, the main takeaway is from this training guide that they use for these manual quality raters and that is expertise, authority, and trust.

Phil Singleton:
Google knows from their monopolistic view of the entire economy that when a new person comes and comes to a website or sees anything, at the end of the day when given a choice, they want to buy from an expert. That’s the lesson that we can learn as digital marketers. Whether you’re home services or real estate agent or any other business, people want to buy from experts. So the things that we should be doing from a digital marketing standpoint are things that show people and show Google on the internet that we’re the experts in our fields.

Phil Singleton:
So what does that mean? It means having your own podcast. It means blog posting on your website. It means making sure that you’re working on your reputation management. It means joining associations and being on third party places where the trust level is high so people can see that you’re trustworthy. But Google also sees you’re trustworthy and when you stack these things up and put them in the right place, which should be on your website. You’ve got these things that not only fit the search quality guidelines, which again are the answers to the test, but those are the things people want to see. If I’m going to see a peering guide, that’s got a bunch of peering pictures and stuff, or one that’s an expert that has his own podcast, that’s writing a book, that’s blogging. It’s got helpful videos. Who are you going to buy from? Every time you’re going to buy from-

Lucas Scheele:
It’s a pretty obvious decision at that point.

Eric Scheele:
Well, and it only increases the quality of the search content from Google because they’re not producing a bunch of listed scammers or guys with bad reputations, bad BBB results or anything like that, they’re gaining quality, which essentially is producing them as the search engine, which eliminates their competition. So they’re just simply evolving their product to the point where they are that expert as well and they’re accepted. I mean, people say, go Google it. You know, they don’t say, go Yahoo it, go look it up on Netscape. You don’t hear that anymore. Google is now an action.

Phil Singleton:
But even if you take Google out of the equation and say, Hey, I’ve got other marketing activities where I’m at a trade show event or I’m at today, I’m doing traditional digital marketing or TV radio advertising. By applying the Google best practices principles to your home base website, you’re going to get better conversions because you’re still going to have those things that show that you have, the expertise, the authority, and the trust. You’ll get better conversions off … That’s really what the main point of, I think Google is these days. It’s more than just search results. It’s the key to tying everything together and getting a higher ROI because you’re focusing on the things that they know because again, it comes back to they’re a monopoly. They know too much about us. They know how you buy things from A to Z, and if you can apply that to your digital marketing, you’re going to get better ROI from all of your digital marketing dollars, not just single-focused on search engine and maybe PaperClick ads.

Eric Scheele:
So for those watching, what’s your feel in terms of the value add from a marketer’s perspective of Yahoo, Facebook Live, Instagramming, those things that help kind of compliment exposure versus things that actually add true value to the SEO and customer acquisition?

Quality Content

Phil Singleton:
Look, I think it’s all good. I mean there’s certain places like Facebook and Instagram that are more visual and they’ve got huge audiences. So certainly there are certain things like from an influencer standpoint or something that has a really nice visual product that’s getting … then those things you really have to make sure you incorporate that. The thing that you need to balance and we all need to balance is we want to make sure that we’re putting all of our best content on what we own, which is our website because if you put stuff up only and spend all your time on somebody else’s platform, well most social media has got a shelf life of about six hours, six minutes and you don’t know. So you’re just constantly have to flood it. And it never becomes documented on the internet, on a place where it can be searched and found again or forever.

Phil Singleton:
So that’s why, when you know you want to produce any kind of content, you want to make sure that your website becomes a referral source for all your best content.

Eric Scheele:
Really good point.

Phil Singleton:
And sharing it out so people have to come back to it. So you get a double win on that thing. And this is not like me coming up with it. It’s just again, understanding the Google mindset and applying those principles to marketing because what ends up happening is if you do these people, a lot of times we’ll hear, Oh, digital marketing, this and that, and they start doing stuff, but it’s all just the single shots.

Eric Scheele:
And they quickly get overwhelmed.

Phil Singleton:
Right.

Eric Scheele:
Because it is single shots. It’s like where’s the value? Well, the value is that within that minute, within an hour, within those hours, but when it comes to longevity, there is no real true value. It’s on a feed and off a feed.

Phil Singleton:
Right. They’re not thinking about the multiple wins. We have discussed this offset like the value of a podcast. It’s not just this, it’s the video-

Eric Scheele:
It’s the back linking to the website.

Multiple Wins

Phil Singleton:
It’s the syndication. It’s the transcription that goes on the website. It’s the personal connections. If you tie it all together and you know that you’re talking about things that people are interested in, you get multiple wins off of one effort like this and you get maybe 10 times the value. And to me that’s putting some thought into it cause the biggest problem, I think a lot of, whether it’s real estate or home services is they’re like somebody said blogging is really good. Well they do blog and they just do blogs but they’re not, there’s no strategy behind it. We’re not going to get any value off of it if you didn’t think about the keywords.

Eric Scheele:
That’s the majority of the blogs that go out there, right?

Phil Singleton:
In anything really, it’s all single focused.

Eric Scheele:
Very single laid.

Phil Singleton:
They are not tied together in a way where you can get multiple wins off of it. And again, I credit having a Google mindset and to having a way of like take a step back and understand everything’s tied together and if it’s not tied. Tie it together so you can get multiple wins off of one effort or maybe a little bit extra time off of one effort to get 10 X ROI instead of one X ROI.

Eric Scheele:
Yeah, you bet.

Speaker 1:
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Eric Scheele:
So I mean that’s just fantastic advice and you may need to slow all that down and listen to between the lines-

Phil Singleton:
You guys have heard some of it before.

Eric Scheele:
Well yeah because it’s just phenomenal what you’re saying and there’s really a lot of value add in that, but let’s take that and apply that if you could to some of your case studies or maybe that people that you’ve worked with or even some of the work that we’ve done here, because what we travel between two companies, right? KC Pier, foundation experts, home services, KC Property Guys, which is more cash investment in real estate. But then KCPG Realty Group, which is definitely real estate, so how can we apply that to our real estate industry leaders who are looking to say, Hey man, I’m a realtor or I’m a home inspector or are I’m a home services guy that wants to increase my exposure and apply some of this digital marketing. What are some specific things that we can kind of draw from your 40,000 foot level to make it more at reach for those guys that they could apply to get some real value add?

Phil Singleton:
Well real estate industry is really, really interesting to me because in some ways a lot of us marketers have come full circle in that we are almost marketing ourselves, as real estate agents have always done, which is putting your name and face up. So when I first got into digital marketing and SEO, I’m a complete introvert. I was like, man, I could be in the bat cave. I had a website and never had my name on it, didn’t have an address. But then all of a sudden, to be able to rank and do things and become an expert in authority and get this kind of stuff. Google chased me out of my cave now I’m on podcasts. I’m writing quips and doing all sorts of things. I’m almost starting to market myself as real estate agents have always done. Their faces have been everywhere. On their cards. You see them on the displays in front of the houses, on the signs and that kind of stuff.

Phil Singleton:
So from that perspective, they’ve kind of understood how to become like an influencer and start making sure that a name and a person is associated with the brand.

Eric Scheele:
Right.

Phil Singleton:
In fact, really is-

Eric Scheele:
Brand awareness.

Digital Marketing & the Real Estate Industry

Phil Singleton:
What Google is trying to do this right now too, they’re trying to figure out, they almost want to rank you more than they do their website because, at the end of the day, it’s all about people. And if we can tie a website and the content website to an author and that author has expertise and authority, the content is going to be more rankable. So in the real estate industry, I think we can take some lessons and that they’ve already been doing it this way for a long time.

Phil Singleton:
They’ve already got a brand associated with their face, and they’ve been doing it for a long, long time. And now on the flip side of that where there’s a huge opportunity is I think a lot of real estate agents that I’ve seen that have come to see us over the years, they’re typically coming on, their web presence is either really tied to a one page off of whatever company they’re associated with, or they’ve got a 50 or a hundred dollars a month website program from a real estate industry website. And you’ll see this a lot with certain industries like maybe auto and real estate. So they’re kind of stuck in this place where they’ve got this huge opportunity. Everybody looks for real estate and stuff online, but then they don’t have their own asset or website.

Eric Scheele:
But what they’ve been told is what you’ve already been explaining is the full package. They bought into it because most of those realtors, and I see that through our realty group and our experience where we work with a lot of realtors, and in KC Pier, we travel to offices and talk with them. They’ve been promised that stuff through the Bible of a website. That’s the all answer that’s going to bring it. And then it just simply doesn’t produce. The expectation is built up in the sales process and the pitch, they buy into it and they thought throwing essentially throwing money at a problem, hoping there’s a solution and they’re ultimately disappointed with the results. There’s a lot of shortcomings and in those solutions and you’re talking about ways to effectively add value to some of those shorts.

Phil Singleton:
Well, and then some of the things that we’ve heard, like some people, and I’ve already shown you guys this through some other media sites that we’ve owned, but like when it comes to ranking on Google for maybe real estate related keywords, it’s like, well, we can’t do that. We’re never going to be Zillow or Trulia. You can, I mean, I’d beat him here in Kansas City with one of the other websites I own, so it can be done that. The deal is though that I think a lot of the entire real estate industry in general, they’re sold to buy these subscriptions to websites for the sole purpose of being able to meet the fundamental piece of showing properties through a system and to be cost effective. And it’s like, Hey, we’re the experts buy from us. Versus if you get into other industries like home services, they’re used to building a custom WordPress site or whatever it is.

Phil Singleton:
It has a lot more ranking potential and they’re not buying pre-made websites for subscriptions and things like that. So a little bit different. So there’s this kind of interesting thing where I think Kansas City is probably similar to how I would guess other cities are around the country in that you just don’t have a lot of sophistication on the web design, development, building, search engine friendly digital marketing platforms that they own. It’s more so, at least the ones that we’ve seen and we’ve seen many over the years, where they’re coming off of the subscription model off of a bigger platform where it’s owned by somebody else and they’re just essentially renting a place. So that’s where I would come down to it. And again, the main point of what I think I’ve talked about, this does apply to other businesses, whether it’s foundation repair or home buying or real estate or even digital marketing. It’s essential these days to make sure that you document and provide content on a digital asset that you own. And more and more that is the website.

Eric Scheele:
There’s your fundamental structure right there. This is what I’ve gotten from our … I’ve got a lot of things from the talk, but having that fundamental structure of actually owning the site. So the content is owned and has some longevity to at least take that approach, as a business owner or as a real estate agent, as an entrepreneur, take that approach. And that’s probably a big value add right there.

Phil Singleton:
Big time. To take it even closer to here. I mean we can’t, even though we’ve been working with you guys a shorter period of time, you were on a web builder site, I think you’ve already seen some of the benefit of happens when you put it on a custom platform that’s designed for you and your strategy versus buying a pre-made one that’s on somebody else’s. It’s just different. It just fundamentally does a lot better in terms of being able to tie this stuff together.

Eric Scheele:
You bet. You bet. That’s great stuff. So we always end kind of conclude with, we’re Kansas City guys, this is Kansas City real estate industry leaders, Kansas City is the beginning of that. So we have what we call our Kansas City quick three.

Kansas City Quick Three

Lucas Scheele:
Yes.

Eric Scheele:
Right. And I know you’re foodie, you know, we’ve met up many restaurant. We alternate. Who started is it anyway? I don’t know if it’s yours. We need to go out soon. If it’s mine, we might wait. So we talk about restaurants, if you travel around the city you got some favorites, one or two that you want to leak out to everybody.

Phil Singleton:
Wow. I mean, I hate to say, I’m not going to mention any barbecue ones. Everybody always mentions barbecue on-

Eric Scheele:
we always talk barbecue. You have to.

Lucas Scheele:
It’s Kansas City.

Eric Scheele:
It’s Kansas City.

Phil Singleton:
We have, my wife and I, we’ve got a favorite sushi place off of, I think it’s 87th called Sushi Uni. You guys have heard of that?

Lucas Scheele:
Yeah, absolutely. I went there last week. It was really good.

Phil Singleton:
It’s awesome. It’s great value. The food’s really good.

Lucas Scheele:
they give you a ton of food too.

Phil Singleton:
And the quality.

Eric Scheele:
That’s right. You brought it back and I do remember that one. Yeah.

Phil Singleton:
So that’s been a favorite for a long time. In fact, I just, we haven’t been there in a little while. I just mentioned last week, maybe we could go and maybe that’s the next place we’ll have to go.

Eric Scheele:
There you go. Yeah, absolutely. Absolutely. Lucas will join us on that one.

Phil Singleton:
All right. And you know a lot of, I’ve been hitting the things, I’ll go, I’ll go kind of in waves and things, but you know J Alexander’s been out there a long time and there’s a couple of things I like on their menu. They’re new and they’re changed now. I’ve been going there a lot in the last couple months, so that’s a good one. And I’m down south, I have 135th and Metcalf, so I think it’s Red Rock Canyon. You guys have-

Eric Scheele:
No. Uh-uh (negative).

Lucas Scheele:
I haven’t been there.

Eric Scheele:
Red Rock Canyon.

Phil Singleton:
I think that’s right there off 135th in Metcalf. But they’ve, I try and stay away from too much red meat and that kind of stuff, but they’ve got a pork chop and it’s the best I’ve ever had anywhere. It’s so awesome.

Lucas Scheele:
Right on.

Phil Singleton:
Once or twice a year, I’ll go do that. Those are the ones that are kind of coming off to mind off right off the bat. Anything new that you guys have done that you can-

Eric Scheele:
We’ve heard, what was last week’s Ben County with the Axiom acquisitions and properties was Lulu’s noodles.

Phil Singleton:
Okay. Yeah.

Eric Scheele:
Wes Bonds was mentioned.

Phil Singleton:
Any new plays you guys have come up with recently?

Eric Scheele:
That we’ve done personally? where are we tried recently?

Phil Singleton:
You’re way more of a foodie than I am. You got all the like hideaway places.

Eric Scheele:
Yeah. I like the hideaway places. That’s why I ask people about them.

Lucas Scheele:
You just recently did Jones Barbecue.

Eric Scheele:
Yeah, of course, I always sell Jones Barbecue. That’s a Kansas City, Kansas. Yeah. Favorite.

Lucas Scheele:
Absolute favorite.

Eric Scheele:
So, yeah. I’m trying to think where we went. We just went to somewhere, it was a Mexican restaurant and it was a, Oh, we call it, I don’t even know the name of this. Kansas City, Kansas, State Avenue, 78th it’s called the Mexican IHOP because it’s an old IHOP. It looks like an IHOP. It is an IHOP. But you go inside and it’s Mexican food and it’s authentic Mexican foods. It’s right there are 78th and State. I wish I knew the name. I wish I could plug you guys, but I called the Mexican IHOP. And you go to 78th and State, you’re going to be like, Oh, that’s the one Eric was talking about. It looks like an IHOP, you know? So that’s a good one.

Eric Scheele:
Favorite Kansas City event. You go to an event, you take the kids or a family, some place that you’re just like, yeah, that’s one that I like.

Phil Singleton:
Well I’d never been to the, I think it’s a Mavericks was the hockey thing. Never had been to one of those games and went last year with the kids and it was a phenomenal family, very family friendly, not, you get something. I’ve got my kids are 10-

Eric Scheele:
Up Independence, Silverstein Ice Center?

Phil Singleton:
Yeah, yeah, exactly. Yeah. The first time I went there I thought that was a fantastic place. Very family friendly because you go to these new people get too wild and it’s like my kids are 10 we try and not, shelter them a little bit. Some of these places and they’re hearing all sorts of stuff they’ve never heard before yet.

Eric Scheele:
You bet.

Phil Singleton:
But that was, that was fun. Phenomenal was a great night. They really … so that for an event, I thought that was a really awesome, awesome place to go. We’ll probably go on more this year.

Eric Scheele:
Yeah, right on. Good one. Any shout outs? Any local shout outs? Anyone you want to speak to, Kansas Citians …

Phil Singleton:
People that are doing cool things, I mean you know I work a lot with Brad Burrow, Real Media, of course we, I recently with Brad acquired.

Eric Scheele:
Brad’s a good guy.

Phil Singleton:
Thinking Bigger magazine, which is a small business magazine, has been around for 30 years. I think it was called the Small Business Marketing Monthly for or Small Business Monthly, for about 10 years and the last two decades it was known as Thinking Bigger. He and I acquired that and we’ve actually got a group of B2B business service providers that are going to be part of the new launch of the magazine, which happens March 1st. This is the first time it goes out.

Eric Scheele:
Sweet.

Phil Singleton:
And we’ve got a bunch of really awesome people in there. I’ve got Brian Sarff from True Wealth, Erica Brune from Lever1. Gosh, we’ve got, I’m actually kind of drawing a blank. We’ve got, Brad’s one of the participants as well.

Phil Singleton:
We’ve got Amber Goering from Goering, I’m going to butcher her name, that they’ll put in the show notes as well, but there’s a bunch of really cool people that are helping to support that and put it together so we can bring a nice small business magazine back to the community.

Eric Scheele:
Thinking Bigger.

Phil Singleton:
Thinking Bigger. So it really covers kind of the small one to two business owners or maybe up to 200 employees and more where they just don’t, without this magazine, there really wasn’t a voice for these kind of smaller mainstream businesses that wouldn’t necessarily get the coverage and the Star or the maybe the Business Journal. So it’s been around a long time. We’re glad to be able to carry the torch on that, have really been a bunch of awesome people and I’ll send you the list of names so make sure that we shout out those as well.

Phil Singleton:
The other thing I was going to say that they do is there’s the 25 under 25 employee business awards. It’s been around for two decades as well. That’s an award a lot of companies here, I’ve been proud to put that on their websites and things like that. We’re going to be holding that at the end of the year as well. So yeah, that’s something we got going on and we’ll make sure that we shout those folks out as well because they’ll be happy a little about them.

Lucas Scheele:
Oh absolutely. That’d be good. That’d be a huge reward. You know, you win 25 Under 25. Hey, I’m a small business owner. I’ve been recognized and this is what I’ve worked so hard for.

Phil Singleton:
It’s been out a long time. I probably put that award badge on maybe a couple dozen websites that we’ve worked with. People are so proud of. There isn’t a lot of recognition for the small business owner. So that’s been around. So I’m really excited to continue that and be a part of it. Yeah, I always really feel pretty good when I walk into a house and start talking to them and I tell them who I’m with and they’re like, Oh, I’ve seen those signs around. I was like, yeah, yeah. Right. So some recognition even in the local, even neighborhood level. So that always feels good. How can anyone get her hold of you?

Phil Singleton:
Our website, kcwebdesigner.com. I like … if I’m active on anything these days, I’m more so on LinkedIn, so I’ve always like to connect with anybody on LinkedIn. Of course, we’ll be promoting this one there and other as well. But please look me up online. I connect with anybody in Kansas City or anybody that’s in my niche basically. I always like to answer questions on things on that medium.

Eric Scheele:
You bet. Well, I appreciate you coming to the studio today.

Lucas Scheele:
Yeah, absolutely. Thanks.

Eric Scheele:
Take us home.

Lucas Scheele:
Yep. Well, thank you guys for watching today. We hoped you enjoyed it, and we’re going to see on the next episode, so we’ll talk to you later.

Eric Scheele:
Take care.

Speaker 1:
Thanks for joining us this week on the Kansas City Real Estate Industry Leaders Show, please support all things local to Kansas City. And hey, be sure to subscribe and share our podcast on Facebook and LinkedIn. This has been a KC Property Guys Production. KCPropertyGuys.com.